London based independent womenswear brand. CONTACT FREE UK DELIVERY

How do we manage waste?


Since our establishment in 2017, our London based manufacturing site produced over 80 metres of fabric off-cuts. Instead of adding to the landfill, we decided to recycle waste into something more than a pile of unwanted scraps. 
I have always had a thing for stationery. The week before the first day at school each year was filled with expectation of a special shopping day dedicated to my stationery supplies. It was a set of ten ruled and ten graph paper notebooks. One blank A4 sketchbook with thin paper and another one of those with thick paper - for the arts class. The smell of paper filled my imagination with enigmatic stories of love, lust, faith and emotions. 
Today, we partnered with Kapdaa to bring you a range of A5 and A6 notebooks made from fully recycled fabric off-cuts. Carefully handcrafted from scratch, they feature a high-quality ruled paper wrapped in quality hardback covered with fabric. Each notebook comes with a built-in branded Zalinah White bookmark which was originally made as a test version of a wrapping ribbon during early stages of the brand packaging development.
It’s a team of ten men and women in colourful India who spend their days glueing each page by hand into our notebooks. Each notebook is then hand-wrapped in an individual packaging and the box is shipped to the UK. It is here, in London, we unwrap and quality check every notebook before wrapping it in a recyclable belly band and shipping it by post in a recyclable carton box. 
Fashion mustn’t hurt the environment. And this is our way of saying thank you to the planet Earth. 
Yours, 
Zalina M 
*Please reuse or recycle the notebook packaging once you have received it. 

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