On Saturday the 25th of March, we hosted an in-store event in collaboration with Wolf and Badger at their Coal Drops Yard store. The event, titled 'What's My Size?', was aimed at showing clients how to take their own body measurements without the assistance of a tailor or dressmaker. At the event, attendees were provided with handouts and tape measures they could keep for themselves and use in the future.
In addition to teaching attendees how to measure themselves, we also displayed a selection of dresses from our current collection. We assisted shoppers with trying on the dresses and provided advice on fit, color, and style to suit their individual needs. The most popular dress of the day was the forest green ESME midi, which features pockets and a multiway-tie bodice. It was a hit with attendees, and many were keen to purchase it.
We also noticed a lot of interest in our bodycon dresses and crochet midi dresses. These styles were seen as the perfect go-to dresses for summer, with their versatile designs making them suitable for a wide range of occasions.
The event was a great success and we are thrilled with the response we received. It was our first event with Wolf and Badger, and we are currently planning another one with them in May this year. Like the previous event, the May event will also be free to attend, and attendees will need to register to secure their spot.
At the upcoming event, we plan to focus on showcasing more of our collection and providing attendees with even more advice on how to choose the perfect dress for their body type. We will also be offering exclusive discounts to attendees who purchase items on the day.
Events like 'What's My Size?' are important to us because they provide an opportunity for us to connect with our clients on a more personal level. It's not just about selling dresses - it's about building relationships and providing a great customer experience. By hosting events like these, we hope to make our clients feel valued and appreciated.
We understand that finding the perfect dress can be a daunting task, especially when it comes to sizing. That's why we wanted to provide our clients with the tools and knowledge they need to take their own measurements and choose the perfect dress for their body type. We believe that everyone should feel confident and comfortable in the clothes they wear, and that starts with finding the right fit.
This event was a great opportunity for us to connect with our customers and provide them with the tools and knowledge to shop with confidence. We are committed to creating clothing that fits and flatters women of all sizes and we look forward to continuing to serve our customers both in-store and online. Keep an eye out for more details about our upcoming event in May, and we hope to see you there!