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Who We are

Zalina Mamedkuliyeva - Zalinah White London

We have been designing in our London based studio since 2017. It started off as a project we did know might become such an important part of our life. Today, we are looking forward to a brighter future to bring you the best of British manufacturing and carefully selected pieces from around the world. 

All our fabrics for the Signature Collection come from local suppliers, and the magic in our sampling product development is made possible thanks to our London-based partners.
We work primarily with small and independent businesses, like ourselves. So when you buy from us, you support around ten individuals and SMEs and the numbers will keep growing.
In 2019, we made a commitment to recycle and reuse our fabric offcuts to create something special. Many of you loved our recycled fabric-covered notebooks handcrafted by our UK-based partner. 
This year, we aim to recycle our offcuts to bring you something very special. A range of charming belts beautifully handcrafted by a small team of Essex-based artisans, who have been trading since 1968. 
We love our planet as much as you do. Thank you for making a conscious fashion choice.